Home/Tools/UTM Link Builder

UTM Link Builder

Build campaign tracking URLs with properly formatted UTM parameters. All values are automatically URL-encoded and lowercased for consistent analytics reporting.

Quick Presets

Referrer — e.g. google, newsletter, twitter

Marketing medium — e.g. cpc, email, social

Campaign name — e.g. spring_sale, brand_awareness

Paid search keyword (optional)

Differentiate ads or links (optional)

Generated URL

Fill in utm_source, utm_medium, and utm_campaign to generate your URL.